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At Strength & Spine Chiropractic, we work with various athletes, coaches, and trainers, who always push themselves to higher performance goals. Many of these college and professional coaches say, “The best ability is availability,” which begs the question: Why is there a rising number of injuries across youth and professional sports? You would maybe rationalize that injuries would become less significant and less frequent as we evolve.
There are two main reasons that this trend is currently happening: Performance Demands & Healthcare Teams
Performance Demands
It might surprise you that professional athletes are more likely to get hurt than everyday athletes. The severity of the injury is also correlated with increased frequency of sports activities. Overall, youth and professional athletes are rapidly increasing the amount of games, practices, and tournaments that they are involved in so they are at an increased risk which makes sense to most people. Also, another factor to consider is the toll put on the body as performance expectations increase. Naturally, the bar is always being raised as records are continuously being broken and everyone is looking for a competitive edge. In conclusion, more games, more intensity, more frequently.
Healthcare Teams
The other big reason is athletes' health care team or lack thereof. Decades ago most professional athletes would just “show up” and play so you can imagine they didn’t have an extensive healthcare team around them. As we have evolved athletes have realized that if they want to improve performance and win, they have to gain strength & athleticism. Athletes who started lifting weights and working with trainers were more successful than those who didn’t (For example: the whole baseball industry, Tiger Woods, etc). As Injuries started to mount athletes saw the value that having a therapist manage and help prevent injuries would bring to the longevity of their career. Stars like LeBron James and Tom Brady utilized therapists, nutritionists, and trainers to improve their performance, decrease injuries, and exponentially improve their financial branding. These are two guys who pride themselves on taking care of their bodies and investing in their health so they can stay on the field/court longer. Lebron spends a million dollars on his healthcare team a year, that sounds like a lot, right? That is only about 2% of his NBA annual income, not even including endorsements and other revenue.
Having the right healthcare team around you is not only important for world-class athletes, but for you as well! At Strength & Spine Chiropractic we will give you the world-class treatment that you deserve. We actively work with coaches and trainers who trust us with their professional and everyday athletes to get them the outcomes they want and feel confident moving forward.
If you're interested in adding us to your healthcare team, it's time for schedule with the doctors who are going to do more than any other healthcare provider you've been to. It's time to experience the true difference at Strength & Spine Chiropractic. Schedule your FREE Discovery visit today at strengthchiro.com
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